Search data, read carefully.
Practical write-ups from agencies and in-house teams on reading Search Console data without fooling yourself.
Impressions held. Clicks fell. Here's how to prove why.
A step-by-step method for separating SERP-feature changes from content decay, with the comparisons we run before telling a client anything.
Branded vs non-branded: the split that changes every report
Why blended totals hide real growth, and a regex set that works for most sites.
One workspace per client: setting up agency isolation
Roles, properties and exports structured so nobody sees the wrong client's data.
QueryDeck now speaks MCP: query your history from any agent
Connect Claude, Cursor or your own tools to your Search Console record in one line.
Annotating a migration so future you can trust the chart
The annotations every site migration needs, and when to add them.
Keyword clouds that actually mean something
Clustering queries by intent and page, not by alphabet, and what to do with each cluster.
Monday reports on autopilot with automations
Schedule the review, route alerts to Slack and stop rebuilding the same deck.
Get one useful note a fortnight.
No growth hacks. Just methods we've tested on real properties.